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Design Theory: Alignment
When composing a design you will need to make decisions on where to position elements along the top, bottom, and sides of the page as well as whether you want to cluster elements into groups or isolate...
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Design Theory: Repetition
It is important that good design have continuity throughout all the different elements, which is achieved through the use of repetition. With this design theory, the elements that are repeated include...
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Design Theory: Colors
Color is a powerful force that influences the actions we take on a daily basis. I’m not suggesting that colors have magical powers, but rather that they are used with repetition in society until the...
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Design Theory: Proximity
One of the basic principles of design theory is proximity. The theory says that the closer items are in physical relation to one another the more they are related, or seen as a unit. As you start...
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Design Theory: Hierarchy
With the design theory we have covered already, you have probably noticed a common theme. Those theories are all applied in the hopes of creating a consistent hierarchy of information. Why is hierarchy...
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Design Theory: Contrast
When designing email marketing the choices you make can significantly increase how users interact with a message. One defining application is the use of the design theory, contrast. By giving contrast...
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Design Theory: Repetition
Perhaps no other medium places such high importance on the design theory of repetition as web design. The theory of repetition states that you repeat design elements throughout an entire piece. These...
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